Kenyan B2B e-commerce platform Twiga has raised a US$50 million Series C funding round to help it scale its affordable food solutions across Africa. Founded
Revolutionizing African Retail
In sub-Saharan Africa, 90% of retail is informal, highly inefficient and characterized by layers of intermediaries.
Twiga simplifies the supply chain between fresh food producers, FMCG manufacturers and retailers through a B2B e-commerce platform. This removes the need for many intermediaries, significantly lowering the cost of food for consumers. Twiga has over 100,000 registered customers and delivering to 10,000 every day.
By creating this closed eco-system in this $700bn industry in sub-Saharan Africa, Twiga will revolutionize retail.